Aprimo is an app-based offer exchange tool that allows you to find deals at local conferences. Logo and app icon concepts were developed to be presented to the client. The first concept shown levereages the "a" in the name and incorporates a sale or discount tag into the custom-drawn letterform. This unites the concept of deals being associated with Aprimo and makes for a memorable image. The second concept presents an interactive appearance where the sale/discount tag shape is overlapped and forms an abstract "A".

Logo and app icon (concept 1)

Logo and app icon (concept 2)

Sketches

Letterform sketch and grid structure development

Sale tag shape rendering

Color and typeface study

Typeface study with symbol