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The Fields family is a versatile, soft serif
typeface blending casual, retro tones with modern
touches. Design details like rounded serifs,
teardrop terminals, and subtle tails make this
typeface friendly and approachable, and a large
x-height with flat-topped serifs gives it an air of
confidence.
Drawing inspiration from familiar classics such as
Cooper and Souvenir, Fields is fitting for a
contemporary expression of this style. The Fields
family exudes pleasant, plumper characters with its
medium contrast, while the high contrast in the
Fields Display family presents something more
fashionable and sophisticated.
The entire Fields family is excellent for branding
right out of the box, but be sure to check out the
many alternates, particularly a slanted character
set that adds nostalgic appeal. Whether you want
that warm, vintage 1970s vinyl record aesthetic or
modern packaging with a nod toward something
handmade, the range of weights and contrasts in
Fields can make it a great choice.
The addition of Fields Variable gives you the use of
two axes to customize weight and contrast from Extra
Light to Display Black. With this comes the ability
to fine-tune the tone of voice and, more precisely,
meet your typographic goals and needs. There are
many features included: swash capitals, stylistic
alternates, case-sensitive punctuation, arrow
dingbats, fractions, and over 700 glyphs for an
extensive multilingual character set supporting 100+
Latin languages.
