New Star is a b2b produce (fruits and vegetables) sales and distribution company whose values are freshness, hard work, and great customer service. The symbol leverages the "star" from the name to make an icon that places it in a sun breaking over the horizon of rows of field crops. The sun and crops suggest the fresh start of a new day and the quality of care that begins and ends from dusk till dawn and at the source of where the produce grows.
Letterhead and envelope
Company profile piece
Sketches: part of the concept process