Freedom Flag represents a campaign developed around the story of African American's freedom from slavery. The logo leverages the attractiveness of the American flag and alters it to use an image of Africa and the word "Freedom" reversed out of the classic colors. I "roughed" up the shapes and letterforms to make the style more personal and hand-crafted. The campaign identity can easily be applied to multiple settings and sizes; from coffee mugs to large banners to shirts. (Personal work.)

Logo

Poster illustration

Application