Cheti’s mission is to create opportunity for the impoverished children of Tanzania, and across East Africa, through education. The primary message to be suggested in this design is that education provides hope and opportunity for the children. It is to be simple, clean, and reflect their organization’s professionalism. Honest and compassionate to reflect their personality. And it is to speak to their target audience of primarily American women who are caring and intelligent, and able to sponsor a child or donate. The logo design solution is a symbol that “parents” all of the current and potential endeavors of Cheti.