c*am was a personal work to explore the effectiveness of creating an acronym out of the existing logo for the Cincinnati Art Museum. The acronym is not meant to replace the logo, but is a compliment to it which can be used in certain settings for better visual communication. It leverages the equity already established and consolidates it to make for a memorable shorthand signature. As part of this identity extension, I developed an idea for a mobile app for the museum. (Personal work.)