HOW Magazine Redesign

In the fall of 2014 the in-house team at HOW (a publication for graphic designers) set out to redesign the magazine and add new content. Working with our editorial team, I led and executed the art direction and design of the project. A few months later it was complete and launched with the Spring 2015 issue. The new direction leveraged color, geometric shapes, iconography, and clean typography. The cover houses a dedicated square container for art with cover lines clearly placed in the masthead. The brand "voice" for HOW is a blend of friendliness with authority, and experienced "big-sibling", helpful advice.

Cover and masthead.

Columns and departments.

Feature example.

More feature examples.

New columns were added.

Competition section.

Icons to go with column names.

Redesign assets and principles.

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